LinkedIn Lead Generation for Insurance Brokers

Generate Leads without Cold Calls

Lead generation is a grind regardless of your industry.

  • What if you could simply have qualified leads land in your inbox on a weekly basis? 

  • What if your cold prospects already know your name, your company, and the value you bring to the market? 

  • What if you never had to pick up the phone to dial for dollars again? 

 
 
 

It is important to show up where your prospects spend their time. Showing up at your customers and prospects offices with a nice tray of doughnuts and some coffee has always done wonders in breaking down barriers in doing business. In a both digital & physical world, it is increasingly important for salespeople to also show up online where their customers and prospects spend their time. 

Over 80% of the workforce spends regular time on LinkedIn. It is no longer a place to find jobs or to “network”. It is a valuable tool in every professional’s career to learn and grow.  

This is a massive opportunity as a salesperson. You can now show up on LinkedIn with valuable information just like that last office visit and radically help convince your prospects why you bring value to their lives and businesses. 

Here at Aurra Media, we provide a turnkey solution to market on LinkedIn and see leads flowing into your schedule.

 

Interested in getting started?

 

Interested in learning more?

 A look into our LinkedIn Marketing process

 

Distribution & Marketing

-Implementation-

  • Start with Why

    Establish the purpose of your LinkedIn and how connects to your personal/corporate mission.

    Tease out the reasons someone would choose to subscribe to you and your ideas.

  • Market Research

    List of top LinkedIn profiles in your target market with strengths and weaknesses.

    Evaluate competition’s market strategy and tactics and recommend what posts could be a differentiator.

    Review current top thought leader content.

  • Persona Definition

    Follower Persona: Title/Position, Market, Challenges, Needs, Aspirations

    Guest: Current Network, Part Work, Market Position, Ideal Credentials

  • Marketing Plan Creation

    4-5 page document with the following subjects:

    • Market Research findings write-up

    • Listener & Guest Persona write-up

    • Social Media posting plan

    • Newsletter Template and categories

    • Write-up of how LinkedIn can integrate to current marketing plan

  • List Building

    Develop list of ideal Guest based on the Guest Persona

    Collect their names, titles, company, and email address

  • Visual Branding

    Client receives personal branding through a series of research, original typography, revision round, and final output.

Client’s LinkedIn

  • Client's LinkedIn

  • Industry Leaders

  • Grow Client's Connections

  • LinkedIn Groups

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  • Respond to Comments

  • Engage Daily with Industry Leaders' Content

  • Send Meaningful DM's to New Connections

  • Add Client Info Groups Related to their Industry

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  • DM People who are Constantly Engaging on Client's Page

  • DM People that Like/Comment on the Client's Engagement

  • Nurture New Connections if they are Interested in Knowing More

  • Answer/Ask Questions, Engage in Conversations, and Post Articles

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Convert to Client’s Goal

(Investor, Buyer, etc.)